As the famous quote says, “smile and the world smiles with you.”   The dawn of social media makes your smile connect to a larger network.

This is my new Facebook profile picture.  I’m smiling, along with the ‘real’ Santa (according to my 8 year old).  It’s fun, happy and enjoying ourselves.  Obviously this is more of a fun profile picture, but the regular head shot images are so important to show off your smile too!

A smile will go a long way.  It could mean connection in this fast-paced world.  Smiling will give you the positive outlook in life that will buoy you during challenging times.  It will bring people closer to you so they feel they already know you.  This builds trust  with the online connections in your social networks.

Getting your brand connected in social media sites reach people far and wide.  Followers never fail to appreciate friendliness over the internet.  The ‘smile’ can make a connection like nothing else.  Good customer service that can assist with prompt email response, gracious reply to comments can make a person’s day.

“Want to be enchanting? Get your smile right,” states Guy Kawasaki, “People like you more when you smile – but only if you do it right. Lose the “Pan Am smile,” which involves only the lower part of the face, and go for the “Duchenne,” which takes hold in the eyes, too. Don’t be afraid of crow’s feet. You’re not getting older, you’re getting more enchanting.”

Give the smile that people need and connect with them like no other.  Spread happiness to everyone.  

Be Real! Be Yourself!

Let’s join together in discovering what the experts advised and you may think that these tips are a bit strange but actually, they are effective so better read all of these and stay with me:

Be a genuine liar. You will find from the book of Seth Godin which says All Marketers are Liars, he explains “the power of telling authentic stories in a low-trust world.” At first, he points out that the buyers are the ones who are lying to themselves regarding the reasons why they desire to buy items from us.

Successful marketers reach out to their customers by giving them interesting stories which the customers opt to believe. However, here’s the real thing. You need to feel and to be in the story that you are conveying as if they are really true. Those potential customers can really feel your determination to what you are promoting, you “go beyond the story to scheme.” Making up stories are pretty easy but you have to feel the story to make it look real. You have to walk through to what your customers have gone through so that they will believe in you.

You should set a good example of what you are selling. After that, create a story about it to potential customers who desire to accept it as true.

Use your heart. Apply love. The writer Jeffrey Gitomer wrote in his book, Little Red Book of Selling, you need to use love in order to reach out to people and to come up with the best story of our lives.

What Gitomer tries to convey is to use your heart when you work. You have to love what you are doing or selling. If you are not passionate about it, it is much better to look for another else. Remember, you have to touch the hearts of your customers so that they would believe that you are real and what you are telling to them is real.

Lots of studies have shown that customers will most probably buy products and services because of trust. In Gitomer’s words, “If they like you, and they believe you, and they trust you, and they have confidence in you…then they MAY buy from you.”

Use your heart so that you can act accordingly and speak the right words. If you will follow these, your customers will adore, believe, and trust to purchase from you.

Fight and never give up. The authors of the book, Why Business People Speak Like Idiots: A Bullfighter’s Guide, Brian Fugere, Chelsea Hardaway, and Jon Warshawsky explain to us in details that never to use words which are not interesting, not straight to the point, and unclear. Define your own way and style of communicating.

Have you experience sitting down half of your day listening to those boring presentations and power point slides that you are even quite sure if you can trust the presenter? You may be asking yourself, what is he talking about? Or, is he selling something?

So stop that method. Forget the business etiquette of communicating. You have to reach out to your targeted customers, personally. Do not ask them with difficult jargon. Simply ask them and determine what their concerns are and explain to them that you have understood how they felt since you too have experienced the same and if there’s a person who can help them, it is you! Since you’ve been there and you’ve already been successful of getting out from that situation. Give them heart-warming messages and not boring slides.

In short, BE REAL! Just be yourself!

Here are 3 ways to Contribute through Social

 Media

1.  Share other people’s content – Spreading the word about another person or business is a great way to contribute to their success.  It shows that “Hey, I support you.”  It makes them feel good and spreads their brand to your followers.  This can be done on Twitter with a ‘retweet’, on Facebook with a ‘share’, on Pinterest with a ‘Repin’ and so on.  Not only does this create contribution to that person or brand, but it also gives you additional content for your platforms.

2.  Create a Group on Linkedin - Not only can this show your expertise, but it can grow a community of people and/or business owners that can all share valuable information about a certain subject.  When you create this group, remember to create it around a subject matter that is close to your heart.  Be sure to think about the question “How is this group going to make the members’ lives better?  Add your own educational content often and contribute your feedback to others in your group.  You will be amazed at how this contribution will make a difference in your business.

3.  Hold Free Webinars or Google+ Hangouts – Providing valuable content through webinars or hangouts is a great way to contribute through social media! You can contribute to the community that follows you.  Do you have a specific product that people want to learn about or a specific strategy that could benefit their business?  Then teach about it on your social platforms…and give it away for free!

Don’t worry, when you give and contribute, things have a way of coming backing to you 10x over!!!

While most claim to be the best, here are the top social media platforms and type of business that works best for them.

Facebook is a simple to use website with over 800 million users globally of all ages. Businesses can create their own page and post up-dates, images, video clips, and link with lovers, clients, and other associates. Facebook is great for interesting with clients and building a brand withing facebook. Facebook marketplace allows users to sell products directly from the website.

Google+ is similar to facebook, but allows businesses to compartmentalize social networks. It is fairly new, but most of the users are male and under the age of 35. This social media platform is best for businesses trying to reach younger audiences. at this point but may grow to be much more than that.

Pinterest users have increased dramatically the last few months and they’re still counting.Pinteres website is a exclusive pin panel where customers can “pin” images or hyperlinks that they like and then arrange them into forums. Pinterest is great for getting visibility for innovative and design-specific items and any business with graphic items should consider this website.

YouTube is a video-sharing website that attracts both men and women almost equally. Most of the users are between 45-54, although it does attract a fair number of younger users. This medium is ideal for businesses that provide services or products, such as tutorials and demonstrations. Also, companies with brands that can produce and benefit from quality videos.

Twitter is another social media site that allows users to post 140-character messages. Interestingly enough, the majority of users on Twitter are female, and msot are younger. This is a perfect site for companies that don’t have a lot of time but are still interested in being connected. They can also use Twitter to find out who is talking about the company, promote new products, and conduct market research.

LinkedIn is a professional network that allows individuals and companies to introduce themselves and collaborate with other professionals and companies. Many businesses use this to find new employees, but it is usually more of a networking site rather than a promotional medium.

These are some of the top social media platforms and what each has to offer to help you decide which ones to focus on for your business.

#1:  Choose a theme. Companies that are successful are ones that have a specific voice and style. Theskittles brand is known for their bright, colorful content and their work is consistent. No matter what content is used, make sure that viewers can recognize that it belongs to a specific site.

#2:  Use pictures (images). It’s an old cliche that a picture is worth a thousand words, but social media is primarily visual. Viewers are not going to read long stretches of text. Choose pictures and images wisely that will reflect and compliment the site.  Images are the reason Pinterest has grown so fast in popularity.

#3: Use videos. Popular video sharing sites like youtube are a great way to share ideas and network. It is owned by Google and is the #2 search engine.  Most people do not look at it as a search engine, but yes it is!  For businesses that want to share information or demonstrate something, using videos on the website is a great way to make the content informative.

#4: Make a social media calendar. Even the most engaging content is going to get old. Make a social media calendar that has specific plans for updating information. This is especially important for blogs. This will help you plan out your month, be consistent and have a specific strategy.

#5: Have contests.  It is amazing how even a small giveaway can attract hundreds, sometimes even thousands of visitors to a site. Consider smaller more frequent giveaways that will attract more people.

These five tips can help businesses to create social media content that will be both engaging and informative. Use these tips to bring in a larger customer base and attract a new demographic of customers!

As a online community that has seen incredible development since start-up, it provides an possibility of a business to put their item at the front side of the customers.

So what can Pinterest do for you?

Tip 1:  Exposure – With a history development of customers and over 11 thousand guests weekly, Pinterest provides amazing possibilities to arrive at a extensive group of prospects. Start-ups especially can advantage a lot in this respect on getting their organization name out there

Tip 2:  Marketing – By including your website to your Pinterest information, you can get a lot of visitors to your website. This needs you to also weblink to Pinterest by putting a option on your website. Individuals can adhere to this to be led back to your web page to see your products

Tip 3: Penetration - With extremely focused group e.g. females have been said to make up 97% of the visitors providing you a opportunity to make a further transmission of your item among females. You can use Pinterest for business since it allows discussing of your items by the customers with their friends

Tip 4: Product display -Pinterest provides a display situation for your items for the guests you resource. They can be instructed to Pinterest from e.g. other public networking sites to see the item whish encourages them to buy from your site.

Tip 5:  Product building – By offering just one foundation where people can see and evaluate your selection. This will help develop brand believe in, commitment and reputation in whatever area you are engaged in.

As is apparent above, all that you need to efficiently use Pinterest for business is a bit of creativeness and a time financial commitment to develop your Pinterest existence.